First and foremost, we excel in Account Engagement implementation. Our Salesforce team has a deep understanding of the processes involved in configuring Account Engagement, managing users, assigning and mapping the correct roles and permission sets, synchronising prospect data with your CRM and mapping custom fields. From setting up your email tracking domains and managing your DNS entrees to the integration of all your third party software applications.  

Our team still comes across organisations who haven't installed the AE Lightning app yet. This small installation can make an enormous impact aligning your sales and marketing teams. Simultaneously, setting up connected campaigns will leverage your campaign management allowing you to apply custom influence models for your marketing attribution management. Our implementation best practice will bring your marketing automation platform to new heights ready for true personalised and targeted campaigns.

Our creative team is adept at setting up and optimising personalised content and can help you accelerate your campaign management goals. We can create and stage all your marketing assets including modular newsletter templates, default email templates, forms & form handlers, landing pages, social media posts, blogs or video content we have you covered. Our team is well-versed in leveraging social media platforms such as Linkedin and Instagram to enhance all of your marketing efforts. 

Automation plays a crucial role in successful lead generation and nurturing campaigns, Our Salesforce consultants have an excellent grasp of all its automation components. We can help you create dynamic lists, develop  automation and segmentation rules, or help you  define the most effective completion actions. Our expertise also extends to setting up  engagement programs in Engagement Studio - empowering you to create and clone well timed, localised customer journeys in minutes resulting in meaningful connections with your leads.

Furthermore, we specialise in aligning your sales and marketing teams to maximise impact. Through our interactive alignment workshops, we facilitate consensus building on business objectives, segmentation strategies, Ideal Customer Profiles (ICPs), and buyer personas for each business cluster. We ensure seamless integration of  these insights into lead scoring and grading setups, enhancing lead assignment processes. Our workshops also cover content needs and provide a holistic understanding of the entire Lead Life Cycle.

We understand the importance of data-driven decision making, and our services are geared towards helping your organisation become truly data-driven. Our expertise in grading and scoring enables us to gain insights into prospects' demographic, transactional and site visit behaviour. Moreover, we assist in setting up proper third-party tool integrations, ensuring accessible and analysable datasets. Leveraging tools such as B2B Analytics, Tableau, Marketing Cloud Intelligence, advanced analytics in Salesforce CRM and Intent data from SixSense. We support you in building robust B2B analytics overviews and creating insightful dashboards for your lead life cycles, email campaigns, asset performance, campaign attribution, and more.

Our senior consultants understand your business and your industry and can develop and execute marketing automation strategies; create and optimise personalised user journeys based on user behaviour and preferences.

With this, drive user engagement, increase conversion rates and improve overall marketing effectiveness. At Leadfabric,  we are committed to empowering your organisation's growth by providing comprehensive, hands-on Marketing Cloud Account Engagement services. Helping you to reach the next maturity stage of your Marketing Automation Platform developments.

Sometimes, you think you’ve found your perfect match. In the beginning, it seems like they understand your business, but in reality they don’t really have the resources to keep your PardotSalesforce instance running, nor provide the results or vision you expected.

We know the feeling, and we’ve set out to put this type of 'partnership' to the grave. Get in touch to discover our secret sauce.

There is nothing worse than unexpectedly losing a team member with skills that can't be replaced. An extra set of hands is all you need to bridge that gap. Our Salesforce experts can help you do just that!

Want to learn more about our range of support services?

You’ve recognized tools like PardotSalesforce are essential to transforming your current programs into beautiful omni-channel user experiences. But how do you get there without the right resources?

Thanks to our understanding of the challenges, we can tailor our approach to your needs. Contact us to learn more.

There is so much valuable data about your target audience that CRM and MAP’s can uncover for you. However, most organizations struggle to connect essential data points. 

Regardless of your integration obstacle, LeadFabric’s team of technical architects is ready to help with every step of the integration lifecycle. 

We help our clients drive transformational change in B2B marketing and sales directed by visionary insights, powered by technology, and sustained through effective processes that scale.

Share your vision, and we’ll help you transform it into a reality.

You’re not sure how to get your team onboarded, or where to start. Do all members need the same level of training? What’s the best way to deliver it? How extensive should the material be?

We've developed a training IP that allows the everyday field marketer to blossom into a PardotSalesforce Power User, Super User, or Certified Expert who can own your system & support your vision.

LeadFabric is one of Europe’s first consultancies to specialize in Marketing and Sales technology. We offer over 13 years of Marketing Automation, MarTech and SalesTech implementation expertise.

We help B2B companies innovate their sales & marketing in a digitally-enabled world by sharing visionary marketing trends and helping them adapt to constantly changing buyer behaviour and expectations.